Girl holding Candy Cane Fluff lip scrub with gold spatula.

Holiday Collection

3 new limited edition holiday flavors are here - shop them all while supplies last!

Person holding a Fraggle Rock-themed Poppy & Pout lip balm set with a plush Fraggle character nearby.
Limited Edition

Poppy x Fraggle Rock

Try all 5 of our Fraggle Rock lip balms in this limited edition gift set!

The original flower powered lip care

Lip Tint (16)

10-pack lip tint gift set open; oprah's favorite things

Oprah's Favorite Things

Shop our new 10-Pack Lip Tint Gift Set, as seen on Oprah's Favorite Things 2024! Take 20% off your order with code OPRAH now through 12/31.

Chris Loves Julia Poppy & Pout Lip Balm Gift Set
Limited Edition!

Chris Loves Julia Lip Balm Gift Set

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Who What Wear Logo
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Lip Balm Bundle in Field of Flowers

Eco-Friendly Gifting

Our lip care gift sets are the perfect way to introduce a self-care moment to the ones you love. Beautifully designed in recyclable materials, our gift sets will elevate any gifting experience.

Shop by Category

Lip Balm (34)

Our lip balms have been hand-crafted for over a decade. Made from 100% natural ingredients and packaged in recyclable materials.

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Lip Scrub (15)

Upgrade your lip care routine with an exfoliating sugar lip scrub. Our clean formula gently sloughs off dead skin for clean lip balm application.

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Lip Tint (16)

Our best selling lip balm formula, now with a sheer hint of color. Browse 10 different lip tint shades to find your perfect match.

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Sweet Mint Lip Scrub winner of 2024 Allure Best of Beauty Award
Best Lip Scrub

Allure Best of Beauty Award Winner

All Natural Flower
         Powered
 Flavors

Thousands of
Happy Customers

Lip care that's better for planet, and better for you.

  • I use my Poppy & Pout lip balm all day long & one balm actually lasts a few months!”

  • “Super cute! Pink and smells like vanilla creamy cake 🍰”

  • “Lemon Bloom is my favorite lip balm for summer! It's so soft on my lips, smells amazing, and is so fresh!”

  • “This is the best lip balm I’ve ever used. I Love it so much!”

  • “They’re big and last a while and I LOVE the marshmallow scent!!”